A ground up redesign of the agency process

Yes we’ve got a range of products, but they all follow the same ideology and the same process principles.

To get to that, we spoke to 600 marketing, procurement, strategic, creative and production friends and asked them what they didn’t like about our industry

And then we redesigned the process with their answers in mind.

The Drum Jury said (while they were awarding us the Grand Prix) “The Liberty Guild impressed the judging panel by its sheer audacity and its willingness to rip up the rule book to create a creative business for our new world. Based on deep research and honest analysis, the founders have created a structure, a process and a culture that allows them to thrive creatively and deliver for a client’s business.”

Come again?

We only use ‘A’ List talent. Cannes & D&AD winning creatives so the work is better, and it’s right first time.

Short sharp concentrated sprints designed to deliver idea first and only then, execution.

We embed research in the creative process (qual and quant) so we know Purchase Intent will be 75% plus.

We don’t do billable hours so not only are we quick, we will never miss a meeting or a deadline.

We run workflow platforms on a tech stack and, not a traffic manager with timesheets.

So whether you need brand development, creative development, a one day hack or an nine week monster. We have different shapes and sizes of product to fit every client requirement. But always with the same world class talent, and always with the same attention to detail, because all the focus is on the idea.

We know access to the best talent in the world is what clients want. And great briefs from progressive clients are what the talent wants. So that’s what we built for you.