WHAT WE DO
The Liberty Guild is yours. A product of the wisdom of the crowd. We’ve talked to over 500 of you. And listened. Marketing, Procurement, Creatives, Strategists & Production Companies. All of you. And you all said the same thing. You all want to work in a better way that feels fairer, and redistributes the value more evenly. No one is happy with how it is right now. So we designed the business around all of your needs, letting technology take the strain and putting the focus back on ideas.
The Liberty Guild is a co-creation platform which connects brands that need ideas with the top creatives and strategists in the world. Because we’re a platform, we’re global from the get go and our overheads are low.
Once you don't have to pay for the buildings, the baristas and the beanbags, the money can be redistributed more fairly, to the people actually doing the work. Wherever they happen to be.
Platform thinking makes your marketing spend work harder and more effectively. That’s Liberty.
The Liberty Guild is an ‘on demand’ business. Clients use us – and pay for us – only when they need to. We’re not looking for an AOR relationship.
We sell ideas, not hours. So our clients pay us only for the creative work they need, not for an open-ended engagement loosely dictated by timesheets.
And our product range delivers creativity for a range of client needs. Decoupled Creative Ideation™ for ‘big idea’ brand communications, LaunchPad™ for ‘quick idea’ communications, and Programmatic+™ for performance communications.
Creativity on tap. That’s Liberty.
The Liberty Guild has developed the first ground-up redesign of the creative process for a long, long time. And we’ve decoupled it. Which is really just a clever way of saying you get the ideas you want without paying for the stuff you don’t.
The basics remain the same: a good brief, a tight partnership between client, planner and creatives, and enough time for ideas to emerge and be refined. But everything else is just chaff. So we’ve stripped it down, analysed it, optimised it, and rebuilt it to make it relevant for today.
It’s like an abattoir for sacred cows. That’s Liberty.