WHY WE HAD TO EXIST
We sort of feel dirty even saying it but… Uber, the world's largest taxi company, owns no vehicles. Facebook, the world's most popular media owner (kinda), creates no content. Alibaba, the most valuable retailer, has no inventory. You know right? How many times have you heard that? But now The Liberty Guild, the world’s best creative department, has no ad agency. Or pool tables.
Everything has changed. The technology revolution has driven wholesale fundamental disruption in all major businesses and their marketing departments. And whilst we all know that what we make has changed, how we make it has not changed since the 50’s. It was inevitable someone would be the first to apply global platform thinking to the creative end of the food chain. Enter us.
One thing remains a constant however in this melée, and that is the power of great creative ideas to transform businesses. It’s why we all got into the business isn’t it. It’s why we love it. It’s why we live it. And, important as structure and process are, it’s the talent we focus on. So our process works in a way that is built for today’s talent. And when they work with us they are well rewarded for doing so. In every way.
And it goes deeper. We’re a Guild. An ‘association of craftspeople grouped together for mutual aid and in pursuit of a common goal’. So we nurture the talent, and ask them to nurture one another, enabling them to cultivate their passions, their side gigs and their lives. Bringing balance. Because when they flourish, we all flourish, and our collective creativity is transformative.