Why we are better
Who are The Liberty Guild?
The Liberty Guild is a global creative agency driven by the desire to make an impact.
A measurable commercial impact on our clients businesses, a disruptive impact on the way our industry operates and a real heartfelt ‘B Corp' shaped impact on our people, our community and our planet.
We are more than 500 award-winning independent creatives and strategists distributed across 37 countries and cultures.
We exist because the traditional agency model gets in the way of good work. Too many layers. Too many overheads. Too much time spent on the process, not on the idea.
So we stripped it back. No boardroom. No baristas. No bloat. More of your money goes into the work.
Which is simply how our clients want to work.
"The key benefit is in their Avengers squad approach. The best fresh minds assembled for specific challenges means that you will never get a recycled, rehashed, regurgitated, square peg solution forced into a round hole because there is any vested interest or preconceived ideas. The outcome is great work that cuts through and delivers."
- Mark Evans, Ex CMO, Directline
Why we are better
Our client community
"The Liberty Guild do more than just brilliant ideas delivered with beautiful precision, it’s the soap box to elevate the in-house voice at the very heart of our brands. Bringing the best of outside, inside, it’s where brand knowledge meets creative prowess to deliver magic results. Agility in this fast moving new age is paramount, and The Liberty Guild’s flexibility delivers us that in spades…"
- Tom Nixon, Head of Content Studios UK&I, Nestlé
Why we are better
The best creative department in the world
518
Creatives & strategists
2315
lions and pencils
37
Cultures & countries
33%
Female creatives
Brompton Bicycles - Life Unfolded
Why we are better
How does The Liberty Guild work?
We run a distributed creative department. No buildings. No fixed teams. Just the perfect people for the job. Every time.
You see, the best creatives don’t sit in agencies anymore. They work independently, choosing the projects and conditions where they do their best thinking.
Our role is to make that talent accessible to forward thinking clients.
For every brief, we build a bespoke team from our network. That team is supported by insights from qual, quant or behavioral science based research. And workflow is optimised through our tech stack. Sure we use AI when it helps. And we don’t when it doesn’t.
We can either run everything from brief to production end to end, or just plug into in-house teams ad hoc. Same quality of talent either way.
"We were looking for a partner who truly understood the spirit of Brompton, not just as a mode of transport, but as a way of moving through life with freedom, creativity, and purpose. The Liberty Guild’s fresh, unique global model and deep cultural insight made them the perfect fit to help us inspire a new wave of riders around the world."
- Chris Willingham, Global CMO, Brompton
Why we are better
What makes your talent better?
We have the best creative department in the world. You won't get a bench like this anywhere else. They’ve already won big at Cannes, D&AD or the Effies. Strategically and creatively this is the global 'A-list’. And they’re not passing through. They’re here because this model suits how they want to work. And now we are seeing an increasing number of socially native creators and AI Artists joining as client demand increases
Every project starts by finding the right people for the brief. Not whoever’s free. Not whoever’s cheapest.
When you do that properly, the ideas get better. And they get there faster.
Loveholidays - The power of love
Why we are better
How are you different to a legacy agency?
Because we’ve co-created our process with hundreds of marketeers, we don’t sell hours. We sell ideas. That's what they want to buy after all.
Most agencies are still built around time, layers, and legacy thinking. That might suit their business model. It doesn’t suit modern marketing teams.
So our work is productised. Fixed scope. Fixed cost. Fixed time. Clear outputs.
We work in short sprints, with proper decision points and evidence built in. And when our clients start to love us, we have a subscription model that makes it all cheaper and easier.
Less friction. Better ideas.
"In a sea of sameness, The Liberty Guild is a breath of fresh air. A thoroughly modern, no-nonsense approach to applied strategic creative thinking."
- Nick Tate, VP Head of Next, GSK Consumer Healthcare
Why we are better
Why does The Liberty Guild exist?
Because freedom makes better work.
Not as fancy words. In practice. In real life.
Today, creativity doesn’t thrive in rigid systems or office-bound models. It thrives when people are trusted to choose the work they take on, and how and where they want to do their best thinking.
That freedom attracts better talent. And better talent produces better ideas.
That belief runs through everything we do. Our model. Our process. Our use of AI. Our B Corp commitment.
The industry has changed. The way we work needs to change with it.
Join us. Freedom works.
32%
Sales uplift
Work that works
Keep Rising
King Arthur Baking Company
The Liberty Guild’s Keep Rising platform helped King Arthur become the #1 flour brand in the US, driving a 32% sales uplift and adding 3.4m households. A leading FMCG example of emotional storytelling driving commercial growth.
King Arthur Baking Company - Keep Rising
Demand up
11.4%
Year-on-year
Work that works
Locos for low-cost
Wizz Air
Wizz Air’s first fully AI-powered campaign, created by The Liberty Guild x Monks's unique partnership delivered 17 broadcast-ready assets in three weeks. A human idea scaled by AI. A new model for brands needing fast, high-impact campaigns.
Wizz Air - Locos for Low-Cost
24%
New customers
Work that works
The squeeze that protects the bees
Rowse
Repositioned Rowse Honey as a purpose-led choice, The Liberty Guild put bee welfare at the heart of the brand. The work attracted +24% more new customers and delivered a 98th percentile brand power score. Proving that doing good can drive both growth and equity.
Rowse Honey - The Squeeze That Protects The Bees
"[The Liberty Guild impressed the judging panel by] its sheer audacity and its willingness to rip up the rule book to create a creative business for our new world. Based on deep research and honest analysis, the founders have created a structure, a process and a culture that allows them to thrive creatively and deliver for a clients business."
- Grand Pix Jury 2021, The Drum
Kit-Kat - F1 Ident
-42%
Cost per click
Work that works
The power of love
LoveHolidays
The Liberty Guild helped Loveholidays shift from performance to brand, lifting awareness +15pts and consideration +72%, driving demand that required 1m extra ATOL licences. Proof that brand and performance work better together in travel.
"What’s great about their offering is the global reach of their network. The ability to tap into creatives and strategists from across the globe whilst still having the expert support of a centrally managed account team gives us the best of both worlds."
- Gemma Schmid, Director of Brand Marketing, loveholidays
10.2%
Sales increase
Work that works
It’s not just a Christmas ad…
M&S Food
Working with M&S food's in-house team, The Liberty Guild created the idea to reunite Dawn French and Jennifer Saunders delivering a Christmas campaign that lifted sales by 10.2%. Cultural storytelling turning into real retail impact.
M&S Food - It’s not just a Christmas ad…
"Liberty Guild is a breath of fresh air having worked in the industry for over 20 years now. The process and the set-up is really adapted to the way consumer communication has evolved - fluid, media agnostic, agile, and very consumer driven. The quality of the healthy debates we have is a proof of the senior and highly experienced individuals behind the team, allowing us to build on each other’s points of view that yield nothing but better outputs."
- Estrella Lopez-Brea, Ex-Global Head of Insights, CPW
$621m
Acquisition
Work that works
One platform to grow
Snowfox
The Liberty Guild unified four Snowfox sushi brands under one strategic platform, strengthening identity and commercial performance, contributing to a $621m acquisition by Zensho. A retail food example of brand architecture driving enterprise value.
Why We Are Better
Why We Are Better
Why We Are Better
Why we are better
Who are The Liberty Guild?
The Liberty Guild is a global creative agency driven by the desire to make an impact.
A measurable commercial impact on our clients businesses, a disruptive impact on the way our industry operates and a real heartfelt ‘B Corp' shaped impact on our people, our community and our planet.
We are more than 500 award-winning independent creatives and strategists distributed across 37 countries and cultures.
We exist because the traditional agency model gets in the way of good work. Too many layers. Too many overheads. Too much time spent on the process, not on the idea.
So we stripped it back. No boardroom. No baristas. No bloat. More of your money goes into the work.
Which is simply how our clients want to work.
"The key benefit is in their Avengers squad approach. The best fresh minds assembled for specific challenges means that you will never get a recycled, rehashed, regurgitated, square peg solution forced into a round hole because there is any vested interest or preconceived ideas. The outcome is great work that cuts through and delivers."
- Mark Evans, Ex CMO, Directline
Why we are better
Our client community
"The Liberty Guild do more than just brilliant ideas delivered with beautiful precision, it’s the soap box to elevate the in-house voice at the very heart of our brands. Bringing the best of outside, inside, it’s where brand knowledge meets creative prowess to deliver magic results. Agility in this fast moving new age is paramount, and The Liberty Guild’s flexibility delivers us that in spades…"
- Tom Nixon, Head of Content Studios UK&I, Nestlé
Why we are better
The best creative department in the world
518
Creatives & strategists
2315
lions and pencils
37
Cultures & countries
33%
Female creatives
Brompton Bicycles - Life Unfolded
Why we are better
How does The Liberty Guild work?
We run a distributed creative department. No buildings. No fixed teams. Just the perfect people for the job. Every time.
You see, the best creatives don’t sit in agencies anymore. They work independently, choosing the projects and conditions where they do their best thinking.
Our role is to make that talent accessible to forward thinking clients.
For every brief, we build a bespoke team from our network. That team is supported by insights from qual, quant or behavioral science based research. And workflow is optimised through our tech stack. Sure we use AI when it helps. And we don’t when it doesn’t.
We can either run everything from brief to production end to end, or just plug into in-house teams ad hoc. Same quality of talent either way.
"We were looking for a partner who truly understood the spirit of Brompton, not just as a mode of transport, but as a way of moving through life with freedom, creativity, and purpose. The Liberty Guild’s fresh, unique global model and deep cultural insight made them the perfect fit to help us inspire a new wave of riders around the world."
- Chris Willingham, Global CMO, Brompton
Why we are better
What makes your talent better?
We have the best creative department in the world. You won't get a bench like this anywhere else. They’ve already won big at Cannes, D&AD or the Effies. Strategically and creatively this is the global 'A-list’. And they’re not passing through. They’re here because this model suits how they want to work. And now we are seeing an increasing number of socially native creators and AI Artists joining as client demand increases
Every project starts by finding the right people for the brief. Not whoever’s free. Not whoever’s cheapest.
When you do that properly, the ideas get better. And they get there faster.
Loveholidays - The power of love
Why we are better
How are you different to a legacy agency?
Because we’ve co-created our process with hundreds of marketeers, we don’t sell hours. We sell ideas. That's what they want to buy after all.
Most agencies are still built around time, layers, and legacy thinking. That might suit their business model. It doesn’t suit modern marketing teams.
So our work is productised. Fixed scope. Fixed cost. Fixed time. Clear outputs.
We work in short sprints, with proper decision points and evidence built in. And when our clients start to love us, we have a subscription model that makes it all cheaper and easier.
Less friction. Better ideas.
"In a sea of sameness, The Liberty Guild is a breath of fresh air. A thoroughly modern, no-nonsense approach to applied strategic creative thinking."
- Nick Tate, VP Head of Next, GSK Consumer Healthcare
Why we are better
Why does The Liberty Guild exist?
Because freedom makes better work.
Not as fancy words. In practice. In real life.
Today, creativity doesn’t thrive in rigid systems or office-bound models. It thrives when people are trusted to choose the work they take on, and how and where they want to do their best thinking.
That freedom attracts better talent. And better talent produces better ideas.
That belief runs through everything we do. Our model. Our process. Our use of AI. Our B Corp commitment.
The industry has changed. The way we work needs to change with it.
Join us. Freedom works.
32%
Sales uplift
Work that works
Keep Rising
King Arthur Baking Company
The Liberty Guild’s Keep Rising platform helped King Arthur become the #1 flour brand in the US, driving a 32% sales uplift and adding 3.4m households. A leading FMCG example of emotional storytelling driving commercial growth.
King Arthur Baking Company - Keep Rising
Demand up
11.4%
Year-on-year
Work that works
Locos for low-cost
Wizz Air
Wizz Air’s first fully AI-powered campaign, created by The Liberty Guild x Monks's unique partnership delivered 17 broadcast-ready assets in three weeks. A human idea scaled by AI. A new model for brands needing fast, high-impact campaigns.
Wizz Air - Locos for Low-Cost
24%
New customers
Work that works
The squeeze that protects the bees
Rowse
Repositioned Rowse Honey as a purpose-led choice, The Liberty Guild put bee welfare at the heart of the brand. The work attracted +24% more new customers and delivered a 98th percentile brand power score. Proving that doing good can drive both growth and equity.
Rowse Honey - The Squeeze That Protects The Bees
"[The Liberty Guild impressed the judging panel by] its sheer audacity and its willingness to rip up the rule book to create a creative business for our new world. Based on deep research and honest analysis, the founders have created a structure, a process and a culture that allows them to thrive creatively and deliver for a clients business."
- Grand Pix Jury 2021, The Drum
Kit-Kat - F1 Ident
-42%
Cost per click
Work that works
The power of love
LoveHolidays
The Liberty Guild helped Loveholidays shift from performance to brand, lifting awareness +15pts and consideration +72%, driving demand that required 1m extra ATOL licences. Proof that brand and performance work better together in travel.
"What’s great about their offering is the global reach of their network. The ability to tap into creatives and strategists from across the globe whilst still having the expert support of a centrally managed account team gives us the best of both worlds."
- Gemma Schmid, Director of Brand Marketing, loveholidays
10.2%
Sales increase
Work that works
It’s not just a Christmas ad…
M&S Food
Working with M&S food's in-house team, The Liberty Guild created the idea to reunite Dawn French and Jennifer Saunders delivering a Christmas campaign that lifted sales by 10.2%. Cultural storytelling turning into real retail impact.
M&S Food - It’s not just a Christmas ad…
"Liberty Guild is a breath of fresh air having worked in the industry for over 20 years now. The process and the set-up is really adapted to the way consumer communication has evolved - fluid, media agnostic, agile, and very consumer driven. The quality of the healthy debates we have is a proof of the senior and highly experienced individuals behind the team, allowing us to build on each other’s points of view that yield nothing but better outputs."
- Estrella Lopez-Brea, Ex-Global Head of Insights, CPW
$621m
Acquisition
Work that works
One platform to grow
Snowfox
The Liberty Guild unified four Snowfox sushi brands under one strategic platform, strengthening identity and commercial performance, contributing to a $621m acquisition by Zensho. A retail food example of brand architecture driving enterprise value.
Why we are better
Who are The Liberty Guild?
The Liberty Guild is a global creative agency driven by the desire to make an impact.
A measurable commercial impact on our clients businesses, a disruptive impact on the way our industry operates and a real heartfelt ‘B Corp' shaped impact on our people, our community and our planet.
We are more than 500 award-winning independent creatives and strategists distributed across 37 countries and cultures.
We exist because the traditional agency model gets in the way of good work. Too many layers. Too many overheads. Too much time spent on the process, not on the idea.
So we stripped it back. No boardroom. No baristas. No bloat. More of your money goes into the work.
Which is simply how our clients want to work.
"The key benefit is in their Avengers squad approach. The best fresh minds assembled for specific challenges means that you will never get a recycled, rehashed, regurgitated, square peg solution forced into a round hole because there is any vested interest or preconceived ideas. The outcome is great work that cuts through and delivers."
- Mark Evans, Ex CMO, Directline
Why we are better
Our client community
"The Liberty Guild do more than just brilliant ideas delivered with beautiful precision, it’s the soap box to elevate the in-house voice at the very heart of our brands. Bringing the best of outside, inside, it’s where brand knowledge meets creative prowess to deliver magic results. Agility in this fast moving new age is paramount, and The Liberty Guild’s flexibility delivers us that in spades…"
- Tom Nixon, Head of Content Studios UK&I, Nestlé
Why we are better
The best creative department in the world
518
Creatives & strategists
2315
lions and pencils
37
Cultures & countries
33%
Female creatives
Brompton Bicycles - Life Unfolded
Why we are better
How does The Liberty Guild work?
We run a distributed creative department. No buildings. No fixed teams. Just the perfect people for the job. Every time.
You see, the best creatives don’t sit in agencies anymore. They work independently, choosing the projects and conditions where they do their best thinking.
Our role is to make that talent accessible to forward thinking clients.
For every brief, we build a bespoke team from our network. That team is supported by insights from qual, quant or behavioral science based research. And workflow is optimised through our tech stack. Sure we use AI when it helps. And we don’t when it doesn’t.
We can either run everything from brief to production end to end, or just plug into in-house teams ad hoc. Same quality of talent either way.
"We were looking for a partner who truly understood the spirit of Brompton, not just as a mode of transport, but as a way of moving through life with freedom, creativity, and purpose. The Liberty Guild’s fresh, unique global model and deep cultural insight made them the perfect fit to help us inspire a new wave of riders around the world."
- Chris Willingham, Global CMO, Brompton
Why we are better
What makes your talent better?
We have the best creative department in the world. You won't get a bench like this anywhere else. They’ve already won big at Cannes, D&AD or the Effies. Strategically and creatively this is the global 'A-list’. And they’re not passing through. They’re here because this model suits how they want to work. And now we are seeing an increasing number of socially native creators and AI Artists joining as client demand increases
Every project starts by finding the right people for the brief. Not whoever’s free. Not whoever’s cheapest.
When you do that properly, the ideas get better. And they get there faster.
Loveholidays - The power of love
Why we are better
How are you different to a legacy agency?
Because we’ve co-created our process with hundreds of marketeers, we don’t sell hours. We sell ideas. That's what they want to buy after all.
Most agencies are still built around time, layers, and legacy thinking. That might suit their business model. It doesn’t suit modern marketing teams.
So our work is productised. Fixed scope. Fixed cost. Fixed time. Clear outputs.
We work in short sprints, with proper decision points and evidence built in. And when our clients start to love us, we have a subscription model that makes it all cheaper and easier.
Less friction. Better ideas.
"In a sea of sameness, The Liberty Guild is a breath of fresh air. A thoroughly modern, no-nonsense approach to applied strategic creative thinking."
- Nick Tate, VP Head of Next, GSK Consumer Healthcare
Why we are better
Why does The Liberty Guild exist?
Because freedom makes better work.
Not as fancy words. In practice. In real life.
Today, creativity doesn’t thrive in rigid systems or office-bound models. It thrives when people are trusted to choose the work they take on, and how and where they want to do their best thinking.
That freedom attracts better talent. And better talent produces better ideas.
That belief runs through everything we do. Our model. Our process. Our use of AI. Our B Corp commitment.
The industry has changed. The way we work needs to change with it.
Join us. Freedom works.
32%
Sales uplift
Work that works
Keep Rising
King Arthur Baking Company
The Liberty Guild’s Keep Rising platform helped King Arthur become the #1 flour brand in the US, driving a 32% sales uplift and adding 3.4m households. A leading FMCG example of emotional storytelling driving commercial growth.
King Arthur Baking Company - Keep Rising
Demand up
11.4%
Year-on-year
Work that works
Locos for low-cost
Wizz Air
Wizz Air’s first fully AI-powered campaign, created by The Liberty Guild x Monks's unique partnership delivered 17 broadcast-ready assets in three weeks. A human idea scaled by AI. A new model for brands needing fast, high-impact campaigns.
Wizz Air - Locos for Low-Cost
24%
New customers
Work that works
The squeeze that protects the bees
Rowse
Repositioned Rowse Honey as a purpose-led choice, The Liberty Guild put bee welfare at the heart of the brand. The work attracted +24% more new customers and delivered a 98th percentile brand power score. Proving that doing good can drive both growth and equity.
Rowse Honey - The Squeeze That Protects The Bees
"[The Liberty Guild impressed the judging panel by] its sheer audacity and its willingness to rip up the rule book to create a creative business for our new world. Based on deep research and honest analysis, the founders have created a structure, a process and a culture that allows them to thrive creatively and deliver for a clients business."
- Grand Pix Jury 2021, The Drum
Kit-Kat - F1 Ident
-42%
Cost per click
Work that works
The power of love
LoveHolidays
The Liberty Guild helped Loveholidays shift from performance to brand, lifting awareness +15pts and consideration +72%, driving demand that required 1m extra ATOL licences. Proof that brand and performance work better together in travel.
"What’s great about their offering is the global reach of their network. The ability to tap into creatives and strategists from across the globe whilst still having the expert support of a centrally managed account team gives us the best of both worlds."
- Gemma Schmid, Director of Brand Marketing, loveholidays
10.2%
Sales increase
Work that works
It’s not just a Christmas ad…
M&S Food
Working with M&S food's in-house team, The Liberty Guild created the idea to reunite Dawn French and Jennifer Saunders delivering a Christmas campaign that lifted sales by 10.2%. Cultural storytelling turning into real retail impact.
M&S Food - It’s not just a Christmas ad…
"Liberty Guild is a breath of fresh air having worked in the industry for over 20 years now. The process and the set-up is really adapted to the way consumer communication has evolved - fluid, media agnostic, agile, and very consumer driven. The quality of the healthy debates we have is a proof of the senior and highly experienced individuals behind the team, allowing us to build on each other’s points of view that yield nothing but better outputs."
- Estrella Lopez-Brea, Ex-Global Head of Insights, CPW
$621m
Acquisition
Work that works
One platform to grow
Snowfox
The Liberty Guild unified four Snowfox sushi brands under one strategic platform, strengthening identity and commercial performance, contributing to a $621m acquisition by Zensho. A retail food example of brand architecture driving enterprise value.
Work that works
Work that works
Work that works
Why we are better
Who are The Liberty Guild?
The Liberty Guild is a global creative agency driven by the desire to make an impact.
A measurable commercial impact on our clients businesses, a disruptive impact on the way our industry operates and a real heartfelt ‘B Corp' shaped impact on our people, our community and our planet.
We are more than 500 award-winning independent creatives and strategists distributed across 37 countries and cultures.
We exist because the traditional agency model gets in the way of good work. Too many layers. Too many overheads. Too much time spent on the process, not on the idea.
So we stripped it back. No boardroom. No baristas. No bloat. More of your money goes into the work.
Which is simply how our clients want to work.
"The key benefit is in their Avengers squad approach. The best fresh minds assembled for specific challenges means that you will never get a recycled, rehashed, regurgitated, square peg solution forced into a round hole because there is any vested interest or preconceived ideas. The outcome is great work that cuts through and delivers."
- Mark Evans, Ex CMO, Directline
Why we are better
Our client community
"The Liberty Guild do more than just brilliant ideas delivered with beautiful precision, it’s the soap box to elevate the in-house voice at the very heart of our brands. Bringing the best of outside, inside, it’s where brand knowledge meets creative prowess to deliver magic results. Agility in this fast moving new age is paramount, and The Liberty Guild’s flexibility delivers us that in spades…"
- Tom Nixon, Head of Content Studios UK&I, Nestlé
Why we are better
The best creative department in the world
518
Creatives & strategists
2315
lions and pencils
37
Cultures & countries
33%
Female creatives
Brompton Bicycles - Life Unfolded
Why we are better
How does The Liberty Guild work?
We run a distributed creative department. No buildings. No fixed teams. Just the perfect people for the job. Every time.
You see, the best creatives don’t sit in agencies anymore. They work independently, choosing the projects and conditions where they do their best thinking.
Our role is to make that talent accessible to forward thinking clients.
For every brief, we build a bespoke team from our network. That team is supported by insights from qual, quant or behavioral science based research. And workflow is optimised through our tech stack. Sure we use AI when it helps. And we don’t when it doesn’t.
We can either run everything from brief to production end to end, or just plug into in-house teams ad hoc. Same quality of talent either way.
"We were looking for a partner who truly understood the spirit of Brompton, not just as a mode of transport, but as a way of moving through life with freedom, creativity, and purpose. The Liberty Guild’s fresh, unique global model and deep cultural insight made them the perfect fit to help us inspire a new wave of riders around the world."
- Chris Willingham, Global CMO, Brompton
Why we are better
What makes your talent better?
We have the best creative department in the world. You won't get a bench like this anywhere else. They’ve already won big at Cannes, D&AD or the Effies. Strategically and creatively this is the global 'A-list’. And they’re not passing through. They’re here because this model suits how they want to work. And now we are seeing an increasing number of socially native creators and AI Artists joining as client demand increases
Every project starts by finding the right people for the brief. Not whoever’s free. Not whoever’s cheapest.
When you do that properly, the ideas get better. And they get there faster.
Loveholidays - The power of love
Why we are better
How are you different to a legacy agency?
Because we’ve co-created our process with hundreds of marketeers, we don’t sell hours. We sell ideas. That's what they want to buy after all.
Most agencies are still built around time, layers, and legacy thinking. That might suit their business model. It doesn’t suit modern marketing teams.
So our work is productised. Fixed scope. Fixed cost. Fixed time. Clear outputs.
We work in short sprints, with proper decision points and evidence built in. And when our clients start to love us, we have a subscription model that makes it all cheaper and easier.
Less friction. Better ideas.
"In a sea of sameness, The Liberty Guild is a breath of fresh air. A thoroughly modern, no-nonsense approach to applied strategic creative thinking."
- Nick Tate, VP Head of Next, GSK Consumer Healthcare
Why we are better
Why does The Liberty Guild exist?
Because freedom makes better work.
Not as fancy words. In practice. In real life.
Today, creativity doesn’t thrive in rigid systems or office-bound models. It thrives when people are trusted to choose the work they take on, and how and where they want to do their best thinking.
That freedom attracts better talent. And better talent produces better ideas.
That belief runs through everything we do. Our model. Our process. Our use of AI. Our B Corp commitment.
The industry has changed. The way we work needs to change with it.
Join us. Freedom works.
32%
Sales uplift
Work that works
Keep Rising
King Arthur Baking Company
The Liberty Guild’s Keep Rising platform helped King Arthur become the #1 flour brand in the US, driving a 32% sales uplift and adding 3.4m households. A leading FMCG example of emotional storytelling driving commercial growth.
King Arthur Baking Company - Keep Rising
Demand up
11.4%
Year-on-year
Work that works
Locos for low-cost
Wizz Air
Wizz Air’s first fully AI-powered campaign, created by The Liberty Guild x Monks's unique partnership delivered 17 broadcast-ready assets in three weeks. A human idea scaled by AI. A new model for brands needing fast, high-impact campaigns.
Wizz Air - Locos for Low-Cost
24%
New customers
Work that works
The squeeze that protects the bees
Rowse
Repositioned Rowse Honey as a purpose-led choice, The Liberty Guild put bee welfare at the heart of the brand. The work attracted +24% more new customers and delivered a 98th percentile brand power score. Proving that doing good can drive both growth and equity.
Rowse Honey - The Squeeze That Protects The Bees
"[The Liberty Guild impressed the judging panel by] its sheer audacity and its willingness to rip up the rule book to create a creative business for our new world. Based on deep research and honest analysis, the founders have created a structure, a process and a culture that allows them to thrive creatively and deliver for a clients business."
- Grand Pix Jury 2021, The Drum
Kit-Kat - F1 Ident
-42%
Cost per click
Work that works
The power of love
LoveHolidays
The Liberty Guild helped Loveholidays shift from performance to brand, lifting awareness +15pts and consideration +72%, driving demand that required 1m extra ATOL licences. Proof that brand and performance work better together in travel.
"What’s great about their offering is the global reach of their network. The ability to tap into creatives and strategists from across the globe whilst still having the expert support of a centrally managed account team gives us the best of both worlds."
- Gemma Schmid, Director of Brand Marketing, loveholidays
10.2%
Sales increase
Work that works
It’s not just a Christmas ad…
M&S Food
Working with M&S food's in-house team, The Liberty Guild created the idea to reunite Dawn French and Jennifer Saunders delivering a Christmas campaign that lifted sales by 10.2%. Cultural storytelling turning into real retail impact.
M&S Food - It’s not just a Christmas ad…
"Liberty Guild is a breath of fresh air having worked in the industry for over 20 years now. The process and the set-up is really adapted to the way consumer communication has evolved - fluid, media agnostic, agile, and very consumer driven. The quality of the healthy debates we have is a proof of the senior and highly experienced individuals behind the team, allowing us to build on each other’s points of view that yield nothing but better outputs."
- Estrella Lopez-Brea, Ex-Global Head of Insights, CPW
$621m
Acquisition
Work that works
One platform to grow
Snowfox
The Liberty Guild unified four Snowfox sushi brands under one strategic platform, strengthening identity and commercial performance, contributing to a $621m acquisition by Zensho. A retail food example of brand architecture driving enterprise value.
Thought leadership
Thought leadership
Thought leadership
Why we are better
Who are The Liberty Guild?
The Liberty Guild is a global creative agency driven by the desire to make an impact.
A measurable commercial impact on our clients businesses, a disruptive impact on the way our industry operates and a real heartfelt ‘B Corp' shaped impact on our people, our community and our planet.
We are more than 500 award-winning independent creatives and strategists distributed across 37 countries and cultures.
We exist because the traditional agency model gets in the way of good work. Too many layers. Too many overheads. Too much time spent on the process, not on the idea.
So we stripped it back. No boardroom. No baristas. No bloat. More of your money goes into the work.
Which is simply how our clients want to work.
"The key benefit is in their Avengers squad approach. The best fresh minds assembled for specific challenges means that you will never get a recycled, rehashed, regurgitated, square peg solution forced into a round hole because there is any vested interest or preconceived ideas. The outcome is great work that cuts through and delivers."
- Mark Evans, Ex CMO, Directline
Why we are better
Our client community
"The Liberty Guild do more than just brilliant ideas delivered with beautiful precision, it’s the soap box to elevate the in-house voice at the very heart of our brands. Bringing the best of outside, inside, it’s where brand knowledge meets creative prowess to deliver magic results. Agility in this fast moving new age is paramount, and The Liberty Guild’s flexibility delivers us that in spades…"
- Tom Nixon, Head of Content Studios UK&I, Nestlé
Why we are better
The best creative department in the world
518
Creatives & strategists
2315
lions and pencils
37
Cultures & countries
33%
Female creatives
Brompton Bicycles - Life Unfolded
Why we are better
How does The Liberty Guild work?
We run a distributed creative department. No buildings. No fixed teams. Just the perfect people for the job. Every time.
You see, the best creatives don’t sit in agencies anymore. They work independently, choosing the projects and conditions where they do their best thinking.
Our role is to make that talent accessible to forward thinking clients.
For every brief, we build a bespoke team from our network. That team is supported by insights from qual, quant or behavioral science based research. And workflow is optimised through our tech stack. Sure we use AI when it helps. And we don’t when it doesn’t.
We can either run everything from brief to production end to end, or just plug into in-house teams ad hoc. Same quality of talent either way.
"We were looking for a partner who truly understood the spirit of Brompton, not just as a mode of transport, but as a way of moving through life with freedom, creativity, and purpose. The Liberty Guild’s fresh, unique global model and deep cultural insight made them the perfect fit to help us inspire a new wave of riders around the world."
- Chris Willingham, Global CMO, Brompton
Why we are better
What makes your talent better?
We have the best creative department in the world. You won't get a bench like this anywhere else. They’ve already won big at Cannes, D&AD or the Effies. Strategically and creatively this is the global 'A-list’. And they’re not passing through. They’re here because this model suits how they want to work. And now we are seeing an increasing number of socially native creators and AI Artists joining as client demand increases
Every project starts by finding the right people for the brief. Not whoever’s free. Not whoever’s cheapest.
When you do that properly, the ideas get better. And they get there faster.
Loveholidays - The power of love
Why we are better
How are you different to a legacy agency?
Because we’ve co-created our process with hundreds of marketeers, we don’t sell hours. We sell ideas. That's what they want to buy after all.
Most agencies are still built around time, layers, and legacy thinking. That might suit their business model. It doesn’t suit modern marketing teams.
So our work is productised. Fixed scope. Fixed cost. Fixed time. Clear outputs.
We work in short sprints, with proper decision points and evidence built in. And when our clients start to love us, we have a subscription model that makes it all cheaper and easier.
Less friction. Better ideas.
"In a sea of sameness, The Liberty Guild is a breath of fresh air. A thoroughly modern, no-nonsense approach to applied strategic creative thinking."
- Nick Tate, VP Head of Next, GSK Consumer Healthcare
Why we are better
Why does The Liberty Guild exist?
Because freedom makes better work.
Not as fancy words. In practice. In real life.
Today, creativity doesn’t thrive in rigid systems or office-bound models. It thrives when people are trusted to choose the work they take on, and how and where they want to do their best thinking.
That freedom attracts better talent. And better talent produces better ideas.
That belief runs through everything we do. Our model. Our process. Our use of AI. Our B Corp commitment.
The industry has changed. The way we work needs to change with it.
Join us. Freedom works.
32%
Sales uplift
Work that works
Keep Rising
King Arthur Baking Company
The Liberty Guild’s Keep Rising platform helped King Arthur become the #1 flour brand in the US, driving a 32% sales uplift and adding 3.4m households. A leading FMCG example of emotional storytelling driving commercial growth.
King Arthur Baking Company - Keep Rising
Demand up
11.4%
Year-on-year
Work that works
Locos for low-cost
Wizz Air
Wizz Air’s first fully AI-powered campaign, created by The Liberty Guild x Monks's unique partnership delivered 17 broadcast-ready assets in three weeks. A human idea scaled by AI. A new model for brands needing fast, high-impact campaigns.
Wizz Air - Locos for Low-Cost
24%
New customers
Work that works
The squeeze that protects the bees
Rowse
Repositioned Rowse Honey as a purpose-led choice, The Liberty Guild put bee welfare at the heart of the brand. The work attracted +24% more new customers and delivered a 98th percentile brand power score. Proving that doing good can drive both growth and equity.
Rowse Honey - The Squeeze That Protects The Bees
"[The Liberty Guild impressed the judging panel by] its sheer audacity and its willingness to rip up the rule book to create a creative business for our new world. Based on deep research and honest analysis, the founders have created a structure, a process and a culture that allows them to thrive creatively and deliver for a clients business."
- Grand Pix Jury 2021, The Drum
Kit-Kat - F1 Ident
-42%
Cost per click
Work that works
The power of love
LoveHolidays
The Liberty Guild helped Loveholidays shift from performance to brand, lifting awareness +15pts and consideration +72%, driving demand that required 1m extra ATOL licences. Proof that brand and performance work better together in travel.
"What’s great about their offering is the global reach of their network. The ability to tap into creatives and strategists from across the globe whilst still having the expert support of a centrally managed account team gives us the best of both worlds."
- Gemma Schmid, Director of Brand Marketing, loveholidays
10.2%
Sales increase
Work that works
It’s not just a Christmas ad…
M&S Food
Working with M&S food's in-house team, The Liberty Guild created the idea to reunite Dawn French and Jennifer Saunders delivering a Christmas campaign that lifted sales by 10.2%. Cultural storytelling turning into real retail impact.
M&S Food - It’s not just a Christmas ad…
"Liberty Guild is a breath of fresh air having worked in the industry for over 20 years now. The process and the set-up is really adapted to the way consumer communication has evolved - fluid, media agnostic, agile, and very consumer driven. The quality of the healthy debates we have is a proof of the senior and highly experienced individuals behind the team, allowing us to build on each other’s points of view that yield nothing but better outputs."
- Estrella Lopez-Brea, Ex-Global Head of Insights, CPW
$621m
Acquisition
Work that works
One platform to grow
Snowfox
The Liberty Guild unified four Snowfox sushi brands under one strategic platform, strengthening identity and commercial performance, contributing to a $621m acquisition by Zensho. A retail food example of brand architecture driving enterprise value.
© 2026 The Liberty Guild Ltd.
© 2026 The Liberty Guild Ltd.
© 2026 The Liberty Guild Ltd.
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